geoff miller

Digital Marketing Portfolio | Resume

McDonald's Avatarize Yourself

Transform yourself into a 3D, blue-skinned Avatar to share with friends through social networks and blogs at Started in 18 different countries and 7 languages throughout Europe, the program went viral across the world. There were 3 million visits in the first 2 weeks of the McDonald's program, and 10 million by the time it was over. Half the visits resulted in people uploading photos.

• 2010 IAB & Promo Interactive Awards

Return to Portfolio | Contact Geoff Miller