geoff miller
Digital Marketing Portfolio | Resume
McDonald's Avatarize Yourself
avatarizeyourself.com
Transform yourself into a 3D, blue-skinned Avatar to share with friends through social networks and blogs at avatarizeyourself.com. Started in 18 different countries and 7 languages throughout Europe, the program went viral across the world. There were 3 million visits in the first 2 weeks of the McDonald's program, and 10 million by the time it was over. Half the visits resulted in people uploading photos.
Awards:
• 2010 IAB & Promo Interactive Awards